Founder

公司创始人的话

Chairman’s  Statement

 

『像外行一样思考,像专家一样实践』是我们的主张。

就像乐观是最好的竞争力。

思考解决问题,即要像外行人一样自由发散的想出创意,新的方向思路,

然后以专业人士的方法去实现落地。

We believe in the phrase, "think like an outsider, execute like a pro."

We also believe that optimism is a true competitive advantage.

To solve problems, we think like an outsider, generating new insights and breakthrough ideas.

To bring dreams into reality, we execute like a professional, delivering concrete results.

国际化、时尚化、高品位、社会心是库茨艺术(文纨艺术文化)的企业基因。不管市场如何改变,追寻现代中国与传播世界潮流,创建一间立足中国,胸怀世界的国际化艺术传播公司是我们从来没有改变过的意志、力量和梦想。为此,在实践过程中我们通过不断创新和探索,形式也可以不拘一格从平面产品到数字产品,再到空间平台不断更新换代。不断赋予新的时代精神和文化创意内涵。另一方面,组织形式也可以不断调整和发展。

Internationalization, style, refined taste and social responsibility are Couttsart (CAIH) corporate genes. No matter how the market changes, with the spirit of “ Modern China, Global Version”, building up an international art spread company based in China is our will, power and dream that have never changed. To this end, in the process of practice, through continuous innovation and exploration, the form can also be eclectic and constantly transformed from print products to digital products, and then to the space platform. We also constantly endow new spirit of the time and cultural and creative connotations. On the other hand, organizational structure can be constantly adjusted and developed.

 未来最有价值的是平台企业,后互联网时代已经到来。即平台经济将会是未来发展的新趋势。

What is the most valuable in the future is the platform enterprise, and the post-Internet era has arrived. The platform economy will be a new trend in the future. We must actively embrace the new business opportunities.

  

我们一定要有创建新业务的勇气和能力。不断去尝试和创造不一样的业务,让自己和员工的生命变得不同,这是我对自己和库茨艺术(文纨艺术文化)的期许。这也是我与库茨艺术(文纨艺术文化)保持年轻与活力的所在。 

We must have the courage and ability to create new business. Constantly trying to create a different business and making my lives and employees’ lives different are my expectation for myself and Couttsart (CAIH). This is also why both I and Couttsart (CAIH) are young and energetic.


库茨艺术(文纨艺术文化)成长的三个层次

Three levels of Couttsart (CAIH) corporate growth

 

层次一 延续及巩固核心业务

层次二 建立新业务

层次三 创造未来的业务机会

Level 1 continuation and consolidation of core business

Level 2 establishment of new business

Level 3 creation of future business opportunities

 

这个就是所谓的战略眼光,也就是“吃着碗里 看着锅里想着田里。”

This is the so-called strategic vision “I am eating with a bowl, looking at the pot and thinking about the field”

 

2020年起是一个,转型时代,这就要求 库茨艺术(文纨艺术文化)必须形成不断求新求变的意识和习惯。不断推陈出新,保持新鲜感紧贴时代潮流,而非时尚潮流。正如现代管理学之父德鲁克所说:“一家企业的业务必须和时代一起发展,打上时代的印记。只有这样经历时代的洗礼,与社会有共鸣,才有意义。

 

From 2020 an particular era requires us to form the consciousness and habit of constantly seeking new changes. Couttsart (CAIH) need to constantly innovate, keeping a fresh sense of the era, not a fashion trend. As Drucker, the father of modern management, said: “The business of a company must develop with the era and bear the imprint of the era. Only by experiencing the baptism of the era and resonating with society can it make sense.“

 

We believe......
Optimism is a competitive advantage

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CouttsArt(库茨艺术)
Art director:Susan
E-mail:CAIH@caihart.com
Office address: NO.115, Xujiahui garden, Xuhui District, Shanghai
沪ICP备20010610号